PRIORITY SELF

wellness coaching services

LISA SHUBIN
Health & Wellness Coach, NBC-HWC
Priority Self LLC Founder & CEO


Coach Lisa

I’m glad you found me! If you’re looking for a supportive space to be inspired—one that sparks your journey toward self-improvement, personal growth, and thriving in your well-being—you’ve landed in the right place.

I began my career in physical well-being with a passion for helping people nurture their natural drive to be healthy, balanced, and fulfilled. Six years into my career, I discovered evidence-based health coaching and completed an industry gold-standard wellness coach training program. Since then, I’ve facilitated thousands of coaching sessions with hundreds of clients over the past 13+ years—and I know without a doubt that coaching is my calling.

To give you an idea of who I help, here’s a few common client profiles:

  • The healthcare professional who has spent their career caring for others and is finally ready to prioritize their own health and heal from burnout.

  • The driven corporate executive who needs a confidential space to work on balancing responsibilities and health—knowing deep down that balancing energy will give them a competitive advantage professionally.

  • The team manager navigating burnout, ready to create healthy habits to protect their mental and emotional well-being in an “always-on” role.

  • The “rising star” defining their career identity and seeking to align purpose, health, and fulfillment.

  • The parent or caregiver who’s ready to break through defending excuses and start focusing on their own well-being without the guilt.

We live in a time when anyone can call themselves a coach, and you want to invest in solutions that have lasting results. That’s why I’m on a mission to pull the curtain back on the science of coaching, educate the community about the benefits of evidence-based coaching, and make personal growth resources accessible to people who can truly benefit. Wellness coaching isn’t a quick fix—it’s a powerful growth-promoting partnership that helps you clarify goals, strengthen motivation, and create lasting change. As a trained and experienced health and wellness coach, I help connect clients to well-matched next steps in their journey based on the science of change.

For over a decade, I’ve designed and led organizational well-being strategies across major health systems and corporate environments. Now, through Priority Self, I bring those evidence-based coaching tools directly to individuals ready to elevate their health, mindset, and overall quality of life.

At Priority Self, my mission is to help people deepen self-awareness, strengthen resilience, and create meaningful, sustainable change in their lives.

Priority Self coaching is empathetic, non-judgmental, and confidential. Each session builds from your strengths and values, helping you gain clarity, confidence, and purpose. Our courses and coaching programs blend the science of human performance with the art of personal growth—empowering you to live with balance, authenticity, and intention.

If you’re ready to feel aligned, energized, and in control of your well-being, Priority Self coaching can help you take the next step toward lasting transformation.

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