Coach Lisa Shubin
I’m glad you found me! If you’re looking for a supportive space to inspire your journey toward better health, personal growth, and thriving in your life, you’ve landed in the right place.
I began my career in human performance with a passion for helping people heal and get back to their natural drive to be healthy, balanced, and fulfilled. Six years into my career, I discovered evidence-based health coaching and completed an industry gold-standard wellness coach training program. Since then, I’ve facilitated thousands of coaching sessions with hundreds of clients over the past 13+ years. I know without a doubt that coaching works for people ready to change.
To give you an idea of who I help, here’s a few common client profiles:
The healthcare professional who has spent their career caring for others and is finally ready to prioritize their own health and heal from burnout.
The driven corporate executive who needs a dedicated, confidential space to work on balancing responsibilities and health while knowing deep down that balancing energy will give them a competitive advantage professionally.
The team manager navigating burnout, ready to create healthy habits to protect their mental and emotional well-being in an “always-on” role.
The “career pivoter” defining an evolved identity and seeking to align purpose, health, and fulfillment.
The parent or caregiver who’s ready to break through defending excuses and start focusing on their own well-being without the guilt.
We live in a time where the definition of coach is broad. Anyone (including an AI tool) can call themselves a coach. There’s no shortage of wellness tools, trackers, and expert advice, but human change doesn’t come from data or recommendations alone. Real transformation in your health and well-being comes from support that’s grounded in evidence and tailored to your life, values, and daily decisions. It’s well known that the expert-driven approach alone rarely leads to sustainable lifestyle change. Health and wellness coaching is a solution for people wanting to replace unhelpful habits, build consistent healthy behaviors, and make the mindset shifts that turn change into your new normal.
Wellness coaching isn’t a quick fix or an expert telling you what to do. It’s a growth-promoting partnership that helps you clarify goals, strengthen motivation, and create lasting change within the context of your life.
Rather than prescribing one-size-fits-all solutions, coaching centers on understanding your values, constraints, and lived experience so change is both realistic and sustainable.
As a trained and experienced health and wellness coach, I don’t position myself as the “expert” on your life, that’s your role. My job is to help you think more clearly, build confidence in your decisions, and take intentional, evidence-informed steps forward throughout your well-being journey.
For over a decade, I’ve designed and led organizational well-being strategies across major health systems and corporate environments. Through Priority Self, I now bring that comprehensive, evidence-informed approach directly to individuals ready to elevate their health, mindset, and overall quality of life.
If you’re ready to feel in control of your well-being, Priority Self coaching can help you take the next step toward lasting transformation.
Health & Wellness Coach, NBC-HWC
Founder & CEO of Priority Self LLC
Email: Lisa@priorityself.com


