Coach Lisa Shubin

I’m glad you found me! If you’re looking for a supportive space to inspire your journey toward better health, personal growth, and thriving in your life, you’ve landed in the right place.

I began my career in human performance with a passion for helping people heal and get back to their natural drive to be healthy, balanced, and fulfilled. Six years into my career, I discovered evidence-based health coaching and completed an industry gold-standard wellness coach training program. Since then, I’ve facilitated thousands of coaching sessions with hundreds of clients over the past 13+ years. I know without a doubt that coaching works for people ready to change.

To give you an idea of who I help, here’s a few common client profiles:

  • The healthcare professional who has spent their career caring for others and is finally ready to prioritize their own health and heal from burnout.

  • The driven corporate executive who needs a dedicated, confidential space to work on balancing responsibilities and health while knowing deep down that balancing energy will give them a competitive advantage professionally.

  • The team manager navigating burnout, ready to create healthy habits to protect their mental and emotional well-being in an “always-on” role.

  • The “career pivoter” defining an evolved identity and seeking to align purpose, health, and fulfillment.

  • The parent or caregiver who’s ready to break through defending excuses and start focusing on their own well-being without the guilt.

We live in a time where the definition of coach is broad. Anyone (including an AI tool) can call themselves a coach. There’s no shortage of wellness tools, trackers, and expert advice, but human change doesn’t come from data or recommendations alone. Real transformation in your health and well-being comes from support that’s grounded in evidence and tailored to your life, values, and daily decisions. It’s well known that the expert-driven approach alone rarely leads to sustainable lifestyle change. Health and wellness coaching is a solution for people wanting to replace unhelpful habits, build consistent healthy behaviors, and make the mindset shifts that turn change into your new normal.

Wellness coaching isn’t a quick fix or an expert telling you what to do. It’s a growth-promoting partnership that helps you clarify goals, strengthen motivation, and create lasting change within the context of your life.

Rather than prescribing one-size-fits-all solutions, coaching centers on understanding your values, constraints, and lived experience so change is both realistic and sustainable.

As a trained and experienced health and wellness coach, I don’t position myself as the “expert” on your life, that’s your role. My job is to help you think more clearly, build confidence in your decisions, and take intentional, evidence-informed steps forward throughout your well-being journey.

For over a decade, I’ve designed and led organizational well-being strategies across major health systems and corporate environments. Through Priority Self, I now bring that comprehensive, evidence-informed approach directly to individuals ready to elevate their health, mindset, and overall quality of life.

If you’re ready to feel in control of your well-being, Priority Self coaching can help you take the next step toward lasting transformation.

Health & Wellness Coach, NBC-HWC
Founder & CEO of Priority Self LLC

Email: Lisa@priorityself.com

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